CASE STUDIES
INDUSTRY - TRAVEL
THE CLIENT
DFDS is a Danish international shipping and logistics company. It is also operates one of the busiest ferry passenger services in Europe.
THE CHALLENGE
DFDS needed to increase public awareness not only for their ferry passenger routes operating in France, Germany and the Netherlands, but in the ease and fun of traveling aboard a ferry itself.
THE CAMPAIGN
A hugely successful series of weekend media trips were arranged for French, German and Dutch lifestyle journalists to experience traveling on a DFDS ferry for themselves.
TOURISM - HOSPITALITY
THE CLIENT
A brand of the Accor group, Sofitel Luxury Hotels offers one of the world’s largest and most prestigious collections of luxury hotels.
THE CHALLENGE
Sofitel needed to increase its visibility and brand consistency on all major social media for its 60 hotels in the EMEA region.
THE CAMPAIGN
Hopscotch Europe designed and deployed a regional campaign supporting both the EMEA Brand marketing and over 30 individual properties, in 9 markets and 5 languages.
INDUSTRY - ENERGY
THE CLIENT
GE Energy provides integrated product and service solutions helping all branches of the energy industry modernize their technologies to meet 21st century energy needs.
THE CHALLENGE
GE Energy Western Europe needed to promote the relevance of its entire portfolio among Europe's key Energy stakeholders.
THE CAMPAIGN
Hopscotch Europe supported GE Energy’s multiple pan-European PR campaigns for five years and successfully maintained a 30% annual coverage growth.
CONSUMER TECH
THE CLIENT
French company DxO is reputed amongst photographers worldwide for its global database benchmarking digital cameras and lenses, and for its cutting-edge image processing software.
THE CHALLENGE
Well-established in its specialist photography field, DxO is mostly unknown among the much broader consumer audience of smart-phone users. The campaign needs to cover simultaneously the UK, France and Germany, kicking-off during Europe's #1 consumer tech show in Berlin, IFA.
THE CAMPAIGN
In less than a week, Hopscotch Europe was able to mobilize a dedicated multinational team, instantly engaging media in France, Germany and the UK.
CONSUMER TECH
THE CLIENT
American review website Yelp is one of the most influential websites today, with over 63 million unique visitors per month.
THE CHALLENGE
In spring 2010, Yelp began introducing its dedicated European sites, seeking to generate high visibility for each successive launch.
THE CAMPAIGN
In 18 months, Hopscotch Europe delivered 10 media launches across the entire region - Resulting in over 100 interviews and over 500 articles in the most influential media outlets in each market.
MUSIC - ENTERTAINMENT
THE CLIENT
SOL REPUBLIC, a global premium headphones and speakers company, has quickly grown its brand and reputation in the USA since its creation in 2011.
THE CHALLENGE
In 2013, SOL REPUBLIC wanted to gain high product and brand visibility in highly competitive European markets.
THE CAMPAIGN
In August 2013, Hopscotch Europe was appointed to design and execute a PR campaign achieving high impact music, lifestyle and consumer technology coverage in 5 markets.
LUXURY - FASHION
THE CLIENT
Part of the New World Group, K11 is a major lifestyle brand operating luxury department stores in Mainland China.
THE CHALLENGE
Leverage the event organised for K11 by Public Système Hopscotch during Paris Fashion Week to attract influential lifestyle, art and fashion media from the UK, the US and Italy.
THE CAMPAIGN
Hopscotch Europe's multi-national team delivered an integrated PR & Social Media Campaign in the three markets, generating strong Social media metrics and strong coverage in consumer media.
TOURISM - HOSPITALITY
THE CLIENT
9flats.com is a leading social, peer to peer rental accommodation site founded in Berlin in early 2011, pursuing an aggressive market growth strategy across Europe.
THE CHALLENGE
9flats needed to gain rapid and sustained media and social engagement in the highly competitive UK, French and Spanish markets.
THE CAMPAIGN
Hopscotch Europe's multi-national team delivered an integrated PR & Social Media Campaign in the three markets, generating strong Social media metrics and strong coverage in consumer media.
